Tips for marketing to the visually impaired

Tips for marketing to the visually impaired

Sighted individuals are continually bombarded by a dizzying array of graphical ads unseen by the visually disabled. So, it may be difficult to imagine the visually impaired going on a shopping trip. Yet, how does one market to the sizable population of visually impaired consumers in the U.S.?

When devising marketing strategies, it’s easy to just sweep the blind under the proverbial rug. After all, a sighted individual must be doing the shopping for them, so no businesses need target a ...

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Aerial advertising ramps up the excitement!

Aerial advertising ramps up the excitement!

17044671_SHumans are creatures of habit. We take the same route to work each day – and may even order the same lunch day in and day out. Habits are easy to form and hard to break.

For business owners, a habit of using the same approach over and over again in advertising is not a wise choice for your marketing spend, because familiarity spells b-o-r-i-n-g.

Our brains are programmed to ignore the familiar and ...

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Boost your small business through corporate social responsibility

Boost your small business through corporate social responsibility

13241721_SHas your company discovered the value of community impact yet? If you haven’t, you might want to reconsider. Here’s why: Giving back is one means to help your small business stay competitive against the marketing campaigns of behemoth corporations. In short, community involvement fosters an environment in which consumers choose companies based not solely on pricing or selection, but also on relationships and perceived social impact.

If you want to get involved but ...

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Aerial advertising’s super power

Aerial advertising’s super power

Concept of super hero businessman with business symbolIf there’s one phrase everyone over the age of 40 knows well, it’s this one: “It’s a bird! It’s a plane! It’s … Superman!”

Despite the tragic passing of actor Christopher Reeve, who filled that role in several blockbuster movies, the idea of seeing something startling in the skies has provided fodder for a generation of advertising aimed at busy Americans.

That’s because most of us ...

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Jersey Shore battered by fire, but Gov. Christie vows to restore the area once again

Jersey Shore battered by fire, but Gov. Christie vows to restore the area once again

The burning FireA double whammy dished up with water and fire. Hurricane Sandy killed more than 100 people, left thousands of people homeless and caused billions of dollars in damage to coastal communities along the East Coast. The East Coast storm led to power outages for millions of homes, a significant amount of which stayed dark for weeks. The Jersey Shore was among those communities that felt the brunt of the ...

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What’s the pulse of the Jersey Shore? You decide

What’s the pulse of the Jersey Shore? You decide

18824565_SWhat is the heart of Jersey Shore? It’s not an easy question to answer, considering how many places there are to visit and the number of attractions it has. Is the pulse of Jersey Shore the Atlantic City boardwalk?

Considered the spine of the city, the boardwalk features hotels, shops and casinos. Within the boardwalk is Garden Pier, which includes a historical museum and art center. Or perhaps the tranquility of ...

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Cut through the clutter with aerial advertising

Cut through the clutter with aerial advertising

Small plane fly across the ocean at sunsetIn today’s marketplace, the typical consumer is inundated with advertisements. The average consumer in a metropolitan city sees about 5,000 messages per day, some market research firms estimate.

So how can a business deliver its message without being washed out in a tropical storm of TV, radio, billboards and Internet ads?

Try rising above the traditional mediums of delivering a message: Take to the skies with ...

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Last plank in Jersey Shore boardwalk finally in place

Last plank in Jersey Shore boardwalk finally in place

9323037_SSeaside Heights is undoubtedly one of New Jersey’s busiest and most popular beachside towns. And now there’s something else to celebrate: The last piece of the iconic boardwalk is finally in place. A ribbon cutting ceremony featuring Gov. Chris Christie’s wife, Mary Pat Christie, was held to honor the $3.6 million effort to rebuild after Hurricane Sandy.

During the ceremony, The Coca-Cola Foundation presented Christie with a $500,000 check ...

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Jersey Shore back in business after Hurricane Sandy

Jersey Shore back in business after Hurricane Sandy

Hurricane Sandy hit the Jersey Shore hard, but a nearly seven-month effort to restore its wildly popular beaches is all but complete. Most businesses and attractions are up and running, and all beaches are open to the public.

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