Sighted individuals are continually bombarded by a dizzying array of graphical ads unseen by the visually disabled. So, it may be difficult to imagine the visually impaired going on a shopping trip. Yet, how does one market to the sizable population of visually impaired consumers in the U.S.?
When devising marketing strategies, it’s easy to just sweep the blind under the proverbial rug. After all, a sighted individual must be doing the shopping for them, so no businesses need target a ...Continue Reading →