Has your company discovered the value of community impact yet? If you haven’t, you might want to reconsider. Here’s why: Giving back is one means to help your small business stay competitive against the marketing campaigns of behemoth corporations. In short, community involvement fosters an environment in which consumers choose companies based not solely on pricing or selection, but also on relationships and perceived social impact.
If you want to get involved but don’t really know where to start, consider these ideas:
- Participate in your local Chamber of Commerce, as well as getting involved in local government, service organizations and nonprofits and industry organizations. This proven technique will raise awareness about your brand.
- Be visible. You’ll brand yourself as an expert when you make yourself available for university lectures and public events. Learn how to take advantage of media opportunities, because these afford you the opportunity to serve as a spokesperson for your industry when a related news event occurs.
- Practice generosity. Your good works will speak for themselves when you donate your goods or services. Doing so often translates into sales later. Keep in mind that consumers are more likely to patronize businesses that appear to have a moral compass.
- Launch a publicity event to benefit your city or town. Lending your marketing expertise to boost your community’s profile shows others your team spirit. Your willingness to help other business owners shines a positive spotlight on your community-boosting attitude.
- Offer local discounts or donate small prizes at events. Even though it entails an upfront cost, this investment may translate into new customers — ones who otherwise might never have heard about your company.
These suggestions are only the beginning of boosting your business through corporate social responsibility in your hometown.