How to make your advertising message pop

How to make your advertising message pop

Illustration of a stripe airship with a white bannerWe live in a cluttered world and visual distractions abound. The average commercial district has sprouted a ridiculous amount of signage. These shout-outs are crammed together so closely that it’s something akin to a miracle any one individual would actually take note of a particular sign.

Unless they are specifically looking for it, the message will likely be missed. And that’s the dirty ...

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Take your marketing message to the clouds!

Take your marketing message to the clouds!

Long exposure taken on the northern shore of Strathmere, New JerseyGetting your voice heard in a crowded world is a big challenge for small business owners, who often don’t have the deep pockets to fun pricey advertising campaigns.

Summertime affords a marvelous time for small business owners to have their message writ large across the sky.

That’s right: We’re talking aerial advertising, where lots of eyeballs will be focused on your advertising ...

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Looking for a new way to draw consumers?

Looking for a new way to draw consumers?

We live in a world looking upcrowded with advertising and marketing campaigns all competing for a consumer’s attention. Business owners have hired the best creative talent hoping to find that sweet spot in marketing: The most exposure for the least spend. Of course it’s not always about the cheapest deal — it’s about impact.

We live in an age where virtually every shelf, store window, magazine and even lawn is peppered ...

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The importance of little perks

The importance of little perks

Most of us dream big and why not? Reaching for the stars is a worthy goal, especially when a pursuit of quality describes your business philosophy. One way to inspire your employees to reach for the next rung is to hand out those lift-me-ups to your stellar employees who gave you a needed boost when your own enthusiasm was flagging.

Did you know the first known use of the Greek word, kydos dates back to the early 1800s? As it ...

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A ‘Sky Whale’ of a flight

A ‘Sky Whale’ of a flight

A Piper Bush airplane in the Saint Elias National ParkA three-decker plane resembling a whale may seem a bit far-fetched, but this new concept in aviation could change air travel as we know it.

According to an ABC News report, with a length from tail to nose of 263-feet, the Sky Whale could one day pack in 755 passengers. Picture an airborne Titanic – and that may prove a problem ...

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Visit the Jersey Shore and witness a miracle!

Visit the Jersey Shore and witness a miracle!

Illustration depicting a roadsign with a miracle concept Sky backgroundMiracles really do happen! The Jersey Shore has made an amazing recovery, according to an ABC News report. In fact the shoreline is in better shape than it’s been in many years.

Following a devastating storm on Oct. 29th, 2012, tears flowed as residents and tourists mourned the destruction of iconic landmarks and gorgeous beaches.

At it turns out, a massive ...

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5 tips for sizzling hot advertising this summer

5 tips for sizzling hot advertising this summer

Is your marketing plan on life support? Maybe it’s time to start thinking outside the box, because that’s where you’ll find new ideas to boost your marketing results. When we say ‘think outside,’ we’re serious. We’re talking the BIG outside! Have you considered an advertising campaign writ large across the sky?

planecarrybannerIf you are thinking of taking your advertising to new heights with an aerial advertising campaign, here are ...

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Make that special occasion unforgettable

Make that special occasion unforgettable

Beautiful young bride and groom in the park ready for their wedding ceremonyMomentous occasions are a perfect excuse to pull off that stunning surprise you’ve always wanted to give your loved one. Whether it’s that special young lady celebrating her Sweet 16 birthday, or a marriage proposal written in clouds of smoke from a small aircraft, an aerial message is priceless.

Long after the candies are gone and the flowers have ...

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Tips for marketing to Generation Z

Tips for marketing to Generation Z

Born between approximately 1995 – 2012, Generation Z is coming of age. So if you haven’t incorporated engaging, personalized, exclusive and sharable advertising techniques into your business marketing strategy, then you’ve got some homework to do. And study hard, because Generation Z is a tough crowd to please. When it comes to marketing to this generation — if it’s not sharable, it’s terrible.

Teenagers being carried away with the staff displayed on the screen

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What’s on your bucket list?

What’s on your bucket list?

bucket listNo matter your age or health, everyone has a short list of something they’ve always wanted to do at some point in their lives.

And, it’s interesting how often an adventure involving a small aircraft pops up on the bucket list. 

There’s a reason for that: Flying is the ultimate adventure. We’re not talking about the irritations of enduring a lengthy commercial flight crammed into a flying cigar with ...

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