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Advertising is critical to any business’ success. What good is a product or service without customers? And how do you gain customers? Through advertising, of course!

Choosing the right approach to marketing or advertising is critical to success. Often times, companies opt for traditional media, like bus ads, out of habit. Yet aerial ads are an approach that can create a lasting impression on consumers. Paramount Air specializes in taking your company’s message to new heights—literally.

Many customers inquire about the differences between aerial ads vs. bus ads. First, let’s start with the similarities. Like a bus ad, any product or product category can be promoted by an airplane. That includes entertainment, restaurants, public relations, clothing, etc.
Both types of advertising are mobile, although bus advertising is more limited in scope. Customers use both forms of advertising for one or several reasons: to attract new customers, to reach current customers, or to get a specific message across.

Although alike in some ways, Paramount Air’s aerial advertising still has advantages over bus ads. One main point of difference is the cost effective nature. Aerial ads can fit well into any budget. Paramount Air’s aerial ads are popular for corporate and public events, as well as added exposure for relatively no money. In contrast to a conventional bus ad, which can really break up the bank, an aerial ad is a cost more easily justified.

Advertisers also appreciate the novelty factor of aerial advertising. It’s unusual and provides a diversion. People pay attention to aerial advertising, likely because it’s not something you see often. Put simply, “different” can be what your ad needs to be a show stopper.

Another consideration is the potential scope of influence. A bus billboard’s exposure is limited by the route. Most buses have set routes that cover an area of a few square miles. That’s not very much coverage. In contrast, with Paramount Air’s aerial ads you can pick your audience. Banners can be flown over an event, like a baseball game, or over a beachfront—anywhere people are! That means you have the potential to reach a captive audience of more than 3 million! Many companies have turned to Paramount Air’s aerial ads for the exposure it offers in a very small timeframe, making it an affordable marketing option with proven results.

In short, using a custom aerial ad created by Paramount Air is a unique way to draw attention, add to your bottom line, and stay within budget. No other marketing channel offers so much value. Use the sky as your backdrop for your next marketing campaign, with Paramount Air!