Humans are creatures of habit. We take the same route to work each day – and may even order the same lunch day in and day out. Habits are easy to form and hard to break.
For business owners, a habit of using the same approach over and over again in advertising is not a wise choice for your marketing spend, because familiarity spells b-o-r-i-n-g.
Our brains are programmed to ignore the familiar and to notice the unusual. That’s why aerial advertising is one of the most effective marketing strategies out there. It’s not every day you see a message displayed across the expanse of a blue sky. But there’s even more to it than that.
Aerial advertising also gives the viewer a little jolt of excitement when they see an aircraft fly overhead with a message trailing behind the aircraft, letter … by letter … by letter. Admit it: You can’t turn away until you decipher that missive, and that is what makes aerial advertising such a powerful medium.
According to one psychologist, Dr. Ryan T. Howell, Ph.D., ”When a memory is recalled, not only are the cognitive associations of a brand recalled, but emotions experienced at the time are also formed, leading to associating feelings with a particular brand.” Don’t you want your message to elicit excitement among those who see it?
And here’s another reason to consider an aerial advertising campaign: The list of occasions for using aerial advertising runs the gamut from weddings to political campaigns, and don’t forget the wing-tipping congrats to the sports team that won at the nationals! It’s also makes a wonderful salute to any local citizen who goes that extra step of being one of those super community boosters.
For merchants catering to the tourist crowd, aerial advertising is a great way to tout local attractions and special events. It’s also an easy tool for communicating with all those folks on the ground in one fell ‘swoop.’ So swoop on in and get your aerial advertising campaign aloft!