We live in a world crowded with advertising and marketing campaigns all competing for a consumer’s attention. Business owners have hired the best creative talent hoping to find that sweet spot in marketing: The most exposure for the least spend. Of course it’s not always about the cheapest deal — it’s about impact.
We live in an age where virtually every shelf, store window, magazine and even lawn is peppered with advertising messages. What happens in an age when advertising becomes ubiquitous? You guessed it: Your advertising message gets lost in a sea of shout-outs.
Remember all those stories and movies about one brave explorer who goes looking for virgin territory? Well, you don’t have to look very far to find a relatively pristine canvas to showcase your message. Just look upward. The sky makes for an amazing advertising medium. And aerial advertising is the best way to plant your message in their mind’s eye.
It’s big. It’s bold. And there’s not a lot of competition. And there’s also that being-a-kid-again excitement of running through the “Superman script.” It’s a bird … it’s a plane … Admit it. When you see an aerial banner, you feel a touch of excitement as you watch it travel against a blue expanse. It’s fun! And that jazzed feeling imprints that message so effectively people can remember the blimp they saw or the airplane trailing a banner many years later. You just had one come to mind right now, didn’t you?
If you’re looking for a new vehicle to spread your advertising message, look up!