Small businesses have a difficult time competing in a world where billboards cost a fortune and regional television ad campaigns fetch a kingly price.

Yet there are still bargains to be had, particularly in places where tourism flourishes and unique marketing strategies can raise a shop’s profile.

The Jersey Shore is one locale that offers a superb way to hawk your ...

Cape May is known for its wonderful Victorian houses and beautiful beaches. In fact, The Cove Beach in Cape May was listed under 21 Best Beaches by Coastal Living. However, as great as the beaches are, they’re not the only attractions in the area. Here are three activities to add to your spring to-do list.

Cape May Park & Zoo

If you haven’t visited this zoo ...

The Jersey Shore is an awesome vacation wonderland that attracts beach-loving seekers year-round.

Now that spring has arrived, it’s time to consider a campaign to boost the profile of your local Jersey Shore business. As temperatures rise in the coming weeks, merchants in the area will find a unique opportunity to put the spotlight on their locally owned business.

Aerial advertising is a great way to spur ...

Are you planning a Jersey Shore wedding? The Shore is a gorgeous setting for making those special memories that will last a lifetime. Here are a few wedding planning tips, including some from The Jersey Shore Wedding Association:

1. Whither the weather. It’s impossible to know ahead of time, so be sure to have a fall-back plan should Mother Nature fail to cooperate. In short, you’ll need ...

Many forms of advertising exist in today’s world. Consumers can easily tune out normal advertisements, but an airplane flying your message draws publicity and attention every time. Aerial advertising is a unique way for your company to stand out from the competition. And the unique, mostly marketing-free setting is more likely to help your business be remembered and patronized.

Aerial advertising can be customized to concentrate your advertising ...

Are you longing for spring? Why not consider some adventures that can recharge your winter-weary soul?

Get a birds-eye view. Book a flight in one of our Piper Cubs. As you watch the scenery below, you’ll feel like a kid again. Sure, you’ve been on commercial flights. But soaring aloft in a highly maneuverable Piper Cub is an experience you’ll never ...

Are you longing to be at the Jersey Shore but wondering what it’s like during the winter days and nights? Here 10 memorable experiences that await you during your winter vacation:

• Meditative calm that soothes the soul.

• The enchantment of foamy surf thrown against a chilly shore.

• The taste of salt on your lips.

• The rhythmic “music” of the sea.

• Seashell treasures, ...

Every now and then, business owners should take a fresh look at their marketing plan … or should we say a fresh look upward?

The ROI for aerial advertising is compelling. With other forms of marketing, it’s hard to attract attention in an increasingly crowded marketplace.

Now’s the time to think outside the box. An aerial advertising campaign broadcasts a message that stands out against a clear blue sky.

We ...

Bird-watching is a perennial favorite among Jersey Shore visitors, but winter may be the best time of all to appreciate the beauty of the Shore’s avian denizens.

Hundreds of bird species thrive over a wide range of habitats in New Hersey. Viewing these beautiful examples of nature is one of life’s special pleasures.

Have you seen the Continue Reading →

Life is short. Let that sink in for a minute. It’s really short. Most of us realize it when those first fine wrinkles appear around our eyes.

That’s why it’s important to capture some of life’s sweetest memories now. Take time from a busy schedule to savor those special moments when days pass by in lazy fashion and lifelong, cherished memories are formed.

Take a break from your busy life and book ...