Small businesses have a big impact on our nation’s economy. Did you know that the nation’s 29 million small businesses outnumber large corporations nearly 1,200 to 1? Here are five other facts about small businesses you may not know:

1. The official definition of a small business is a company that employs fewer than 500 people. However, it’s estimated that 90 percent of small businesses employ 20 or fewer employees. And ...

A great deal of research has been conducted to figure out how and why people make purchasing decisions. How do we decide what it is we’re going to buy? And when we’re going to buy it? As it turns out, the answer may lie on the horizon.

Studies show that when we look up, we’re more likely to be open-minded about making purchases, compared to when we see advertisements at eye level. ...

Many forms of advertising exist in today’s world. Consumers can easily tune out normal advertisements, but an airplane flying your message draws publicity and attention every time. Aerial advertising is a unique way for your company to stand out from the competition. And the unique, mostly marketing-free setting is more likely to help your business be remembered and patronized.

Aerial advertising can be customized to concentrate your advertising dollars ...

Did you know? The Jersey Shore is a great vacation destination during the winter months. There’s so much to enjoy about the beach during the off season! Here’s to the 12 days of a wintry beach vacation:

Day 1: Meditative calm that soothes the soul.

Day 2: The enchantment of foamy surf thrown against a chilly shore.

Day 3: A distant vista on which to meditate.

Day 4: The taste of salt on ...

As the seasons change you may miss those warm, sunny days when you lounged on the Jersey Shore, soaking up the abundant sunshine and dreaming of the perfect tan. But maybe it’s time to expand your horizons. Have you considered a visit to the Historic Village at Allaire on the Jersey Shore this holiday season?

Plan to visit throughout the month of December from 5:00 to 8:00 p.m. for this ...

Are you planning a Jersey Shore wedding in 2016? The Shore is a gorgeous setting for making those special memories that will last a lifetime. Here are a few wedding planning tips from The Jersey Shore Wedding Association for couples:

1. Weather may be friend or foe. It’s impossible to know ahead of time, so be sure to have a fall-back plan should Mother Nature fail to cooperate. In ...

The Jersey Shore is a unique attraction unlike any other. That’s why we offer local merchants the unique ability to tow aerial banners above the shore.

Paramount Advertising is one of those rare family-owned businesses that have endured for generations. We are an adventuresome crew that have helped to boost the profile of one of the most popular destinations in the U.S. for summertime ...

The legend of Superman will live long in the American psyche. “It’s a bird. It’s a plane. It’s Superman!”

This legendary character endures for one reason: Events that happen above our heads are imprinted into our minds because they are so unexpected.

That’s why we often experience an unexpected delight when see an aerial banner trailing behind a small aircraft. It’s a great way to raise the profile of your business!

The Jersey ...

Every now and then, business owners should take a fresh look at their marketing plan … or should we say a fresh look upward?

The ROI for aerial advertising is compelling. With other forms of marketing, it’s hard to attract attention in an increasingly crowded marketplace.

Now’s the time to think outside the box. An aerial advertising campaign broadcasts a message that stands out against a clear blue sky. Compare that to ...

Love to walk along the beach, looking for treasures? If so, the Jersey Shore’s tides bring in a treasure trove of beautiful seashells year-round.

There’s something incredible about walking along the coastline and stumbling across a gorgeous work of nature that boggles the mind in its detailed architecture. The beautiful variations in color and shading rival the works of Leonardo Da Vinci!

The original owners of those miniature wonders of nature cast ...