If there’s one activity that everyone in the family can enjoy, it’s beach combing. During colder weather, walking a mostly deserted beach can even be a spiritual experience.

Walking along a beach offers an opportunity to enjoy a sense of peace and solitude away from the hustle and bustle. Just think of how exhilarating you ...

The season for outdoor festivals is approaching. It’s time to think about how to maximize a great opportunity to draw attention to your business. Summer weather ushers in more pedestrian traffic and during these special events, you’ve got thousands of prospects milling about.

How do you maximize that captive audience? Well, you have to take a bird’s eye view. That’s where an aerial advertising strategy comes into play. ...

If you’re like most merchants you want to get your message in front of the most eyes possible, but it’s not just about having another sign out there. In fact, when signs multiply, the message quickly gets lost amid the forest of “calls to action.”

In fact, in some commercial districts so many signs are clustered together in such a small area, a message from an individual Main Street merchant disappears amid the clutter.

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Politicians in Austin, Texas have aerial advertising in their gun sights, insisting the classic marketing method may be too loud for residential areas.

According to a resolution draft, aerial advertising should be more heavily regulated. Homeowners assert the flying banners, which appear during sporting events and festive occasions, fly by two or three times a day. The droning noise is sparking ...

Oops! Mr. Hubby, you missed a great opportunity to book that scenic flight  and mark a special occasion with the amazing woman you married years ago. But there’s still time to make amends. So don’t delay: Isn’t it time already to plan that special getaway?

If you’re worried about the spend, stop that thinking right now! This is your sweetheart. This person has ...

Sighted individuals are continually bombarded by a dizzying array of graphical ads unseen by the visually disabled. So, it may be difficult to imagine the visually impaired going on a shopping trip. Yet, how does one market to the sizable population of visually impaired consumers in the U.S.?

When devising marketing strategies, it’s easy to just sweep the blind under the proverbial rug. After all, a sighted individual must be doing the shopping for them, so no businesses need target a ...

Humans are creatures of habit. We take the same route to work each day – and may even order the same lunch day in and day out. Habits are easy to form and hard to break.

For business owners, a habit of using the same approach over and over again in advertising is not a wise choice for your marketing spend, because familiarity spells b-o-r-i-n-g.

Our brains are programmed to ignore the ...

Has your company discovered the value of community impact yet? If you haven’t, you might want to reconsider. Here’s why: Giving back is one means to help your small business stay competitive against the marketing campaigns of behemoth corporations. In short, community involvement fosters an environment in which consumers choose companies based not solely on pricing or selection, but also on relationships and perceived social impact.

If you want to get ...

If there’s one phrase everyone over the age of 40 knows well, it’s this one: “It’s a bird! It’s a plane! It’s … Superman!”

Despite the tragic passing of actor Christopher Reeve, who filled that role in several blockbuster movies, the idea of seeing something startling in the skies has provided fodder for a generation of advertising aimed at busy Americans.

That’s because most ...

A double whammy dished up with water and fire. Hurricane Sandy killed more than 100 people, left thousands of people homeless and caused billions of dollars in damage to coastal communities along the East Coast. The East Coast storm led to power outages for millions of homes, a significant amount of which stayed dark for weeks. The Jersey Shore was among those communities that felt the brunt ...